A/B Test Performance
Compare variant metrics across campaigns
No A/B test data yet
A/B test results will appear once campaigns with multiple variants have enough data.
How it works
- Variants are assigned deterministically per prospect
- 50/50 split by default (configurable via weights)
- Winner detected via z-test for statistical significance
- Minimum 50 sends per variant before evaluation
Metrics tracked
- Open Rate— Email opens / sent
- Click Rate— Link clicks / sent
- Reply Rate— Replies / sent